Zibuyu Revives Hong Kong IPO As Crossborder Ecommerce Surges
Chinese cross-border e-commerce company Zibuyu is attempting its third IPO in Hong Kong, reporting a revenue of RMB 1.278 billion in the first half of the year, with over 90% of sales from Amazon. While heavily reliant on third-party platforms, Zibuyu holds a leading market share, showcasing the booming development and immense potential of China's cross-border e-commerce sector. Diversified channels, refined operations, and compliant business practices are crucial for the future development of cross-border e-commerce.









